Twitter Inc. will make it harder for posts to go viral ahead of the U.S. election, including by putting limits on how users can retweet.
The moves unveiled Friday, which also include pointing users viewing certain tweets to credible content, are among the boldest yet for the social-media platform and are designed to slow the spread of misinformation.
Where users previously hit a button to reshare, or “retweet,” items, they will now be directed to a screen that will encourage adding commentary before resharing posts. If users don’t write anything, their post will still appear as a traditional retweet—but the change “adds some extra friction” in the process, according to a company blog post.
Twitter will start experimenting with this change for some users later on Friday and will roll it out to all users Oct. 20. The change will last at least through the end of the week of the U.S. election.
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