Earlier this week, ProMarket published a piece by Financial Times columnist Martin Wolf under the headline There is a Direct Line from Milton Friedman to Donald Trump’s Assault on Democracy. After the piece went live, we tried to share it widely on Twitter by promoting one of our tweets.
The tweet was simple. It contained just the headline and the author’s name. However, Twitter rejected our ad, stating that it violated its political ads policy. (The ad did run for a couple of hours before Twitter disabled it.)
For almost a year now, Twitter has banned ads with political content on its platform in an effort to prevent disinformation campaigns and electoral interference.
What is political content? Twitter defines it as “content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome. Ads that contain references to political content, including appeals for votes, solicitations of financial support, and advocacy for or against any of the above-listed types of political content, are prohibited under this policy.”
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